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Neustar and iSpot.tv unify TV and digital attribution
2020-04-08 15:30:45| Digital TV News
Neustar is to make iSpots TV ad measurement data available within its management, attribution and analytics platforms, providing a granular and complete view of the full customer journey inclusive of linear, addressable, and OTT TV exposure.
Tags: digital
attribution
unify
neustar
Category:Consumer Goods and Services