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New COOL Rule Raises Ire of Canadians

2013-05-28 21:08:00| National Hog Farmer

By P. Scott Shearer, Bockorny Group, Washington, DC USDA published its final mandatory country-of-origin labeling (COOL) rule to try and come into compliance with the World Trade Organization (WTO) guidelines. The final rule modifies the labeling provisions for muscle cut commodities, requiring the origin designations to include information about where each of the production steps (born, raised, slaughtered) occurred and removes the allowance for commingling of muscle cuts. This final rule is very similar to what USDA proposed in 2003, which met strong resistance from industry and producers and led to the compromise in the 2008 farm bill. The rule goes into effect immediately. This means that producers and companies will have to incur costs for implementation even before the WTO rules whether the new U.S. rule is in compliance. read more

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