Background:
Successful dealership media teams already use Polk Data to impact their local advertising and marketing programs. What is new is that two powerful consulting and research companies AdMall and Ad-ology have now put together a unique series of Auto Dealership Market Share Reports powered by Polk to measure their efforts.
Auto Dealership Market Share Reports include percentages for: Market share by month; rankings vs. local competitors; sales by model; same-month sales trending vs. prior year; buyer demographics and more, based on vehicle registrations.
Understanding the local market environment and how well your advertising fares locally is extremely important to your sales volume. Find out what these local Auto Dealership Market Share Reports can mean for your marketing efforts and sales when you continue to read. [Read more]The Article New Line of Local Market Share Reports Available to Dealers appeared first on Automotive Digest.