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New survey reveals most patriotic brands, and one company has strong Orlando ties

2015-06-23 10:13:55| Apparel - Topix.net

"When it comes to engaging consumers, waving the American flag and having an authentic foundation for being able to wave the flag are two entirely different things, and the consumer knows it," said Robert Passikoff , founder and president of Brand Keys Inc. "More importantly, believability is key to the engagement paradigm. The more engaged a consumer with a particular emotional value and the associated brand, the more likely they'll trust that emotion and act positively on that belief.

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