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"Nice" Ryanair approach is paying off

2014-11-04 13:54:23| Airlines - Topix.net

Ryanair raised its annual profit forecast almost 20pc today thanks to a surge in winter bookings as the budget airline pioneer said improvements to its much criticised customer service were paying off. The Irish airline built its business on the back of low fares combined with austere service but shifted strategy when it became apparent that its growth had stalled as customers were tiring of its charmless approach.

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