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Nielsen powers audience based buying marketplace with API platform

2018-04-09 16:10:44| Digital TV News

Nielsen (NYSE: NLSN) has launched its Enterprise Audience API. Through the API, clients have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles.

Tags: based buying audience platform

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