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Nike Sharpens Its Retail Edge

2015-08-05 00:13:42| Footwear - Topix.net

Nike has just taken the wraps off yet another re-imagined store - this one in Seattle - offering a closer look into its intensified direct-to-consumer marketing strategy. The company says it has redone the store to showcase its "innovative products and personalized services" - the kinds of high-touch attention only physical stores can provide.

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