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Nike's Demand Creation Expense: A Slam Dunk For The Company's Bottom Line

2015-12-31 08:01:50| Footwear - Topix.net

Right up there with important profitability metrics including revenue, cost of sales, and gross margins, Nike's income statement includes a very peculiar line for marketing-related costs: Demand Creation Expense. The metric consists of costs associated with enhancing and strengthening the Nike Brand domestically and around the world.

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Category:Consumer Goods and Services

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