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Home › No more "set-piece battle" product launches - Coca-Cola Co CEO

 

No more "set-piece battle" product launches - Coca-Cola Co CEO

2017-11-17 13:41:00| Daily beverage news and comment - from just-drinks.com

The CEO of The Coca-Cola Co has called a halt to large-scale product launches, saying the company will instead take a "test-and-learn" approach to innovation.

Tags: product battle ceo launches

Category:Food and Related Products

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