US dairy giant Dean Foods does not plan to "migrate away" from its regional fresh milk brands despite the launch of its national banner, DairyPure. During a call with analysts to coincide with its results for the three months ended March 31, in which Dean Foods reported a net income loss of $73.74m, focus turned to the company's recent decision to bring its 31 regional fresh milk brands under a single national banner, DairyPure.