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Non-alcoholic growth is about seeking, not avoiding - Consumer Trends
2017-08-02 12:28:00| Daily beverage news and comment - from just-drinks.com
A new generation of non-alcoholic drinks, and the growth they are achieving, is deservedly generating excitement in the drinks sector. The key to capitalising on the non-alcoholic revolution, Ben Cooper writes, is understanding that consumers are making a positive choice - seeking something rather simply looking to avoid alcohol.
Tags: growth
consumer
seeking
trends
Category:Food and Related Products
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