There is an assumption that Millennials dont like cars because sales among the demographic are down a valid enough conclusion.
Yet, a recent study by AutoTrader.com found that of the Millennials surveyed, only 6% cited lack of interest in driving as a reason for not purchasing a car.
Not only that, but many displayed discernible opinions about what brands they like and dont like, with Honda and Chevy getting big thumbs up.
The difference between Millennials and previous generations is that while Boomers and X-ers simply accepted the parameters of the American Dream having a family, buying a house in the suburbs, and driving a car to work every day Millennials are more likely to make their purchasing decisions based on what suits their current lifestyle.
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