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OTT video ad spending grows 18X on SpotX platform in 2017

2017-12-14 14:30:12| Digital TV News

SpotX has released figures illustrating explosive growth in global OTT video advertising spend across its platform. The portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for October 2017.

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