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Online Shopping Is Bringing Buyers Into Stores, Survey Says

2015-06-03 18:16:54| Air Courier - Topix.net

About a third of shoppers would prefer to have an item delivered to a location other than their home, up from 26% last year, and many of those are choosing to pick up their orders in stores, according to a survey of about 5,100 U.S. consumers released today by United Parcel Service Inc. and comScore Inc. About half of those surveyed have shipped an order to a store for pickup, and 45% of those shoppers bought something else while picking up the purchase. "The interest of people picking up in-store is going up, and it's likely to go up next year," said Bala Ganesh, UPS's retail director.

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