Shares in website owner and real estate services group Onthehouse have rallied 17.5 per cent on news that it intends to go from a stock trading on an earnings multiple of 20 times with $2 million of earnings, to one trading on five times and generating $9 million. The Brisbane-based company has been battling to hold the line on its disruptive business model and potential rainmaker of providing data on properties for free via its website.