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OzTAM adds demographic profiles to its Video Player Measurement service

2019-02-28 11:00:22| Digital TV News

OzTAM has announced the introduction of demographic profiles to its Video Player Measurement (VPM) service. The enhancement means standard age/gender demographic reporting is now available for content consumed on participating broadcasters VOD services.

Tags: service video player profiles

Category:Consumer Goods and Services

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