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Pay TV services market in India rapidly transforming

2018-01-31 07:59:43| Digital TV News

The Pay TV services market in India has been rapidly transforming as a result of mandates such as digitization, GST, and demonetization. A social revolution in terms of content consumed, willingness to pay, rising trend of OTT video viewing, and demand for unconventional entertainment is shaping the mindset and outlook of the masses.

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Category:Consumer Goods and Services

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