Live Nation assets will serve as the cornerstone of Pepsi's deep and continued involvement in music culture and bringing one-of-a-kind experiences to music fans. As the official carbonated soft-drink and bottled water partner, PepsiCo beverages will have exclusive pouring rights at 75 of Live Nation's amphitheaters, clubs and theaters in , as well as curated Pepsi "Out of the Blue" experiences with Live Nation artists, such as sound checks and meet & greets, ticket access, and tour and festival tie-ins.