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PepsiCo: 'The ability to evoke an emotion via packaging is 'the Holy Grail''
2015-09-21 22:10:09| Beverages - Topix.net
The ability to evoke an emotion via packaging is 'the Holy Grail'. Brands seek it but the ability to connect emotionally with people doesn't happen automatically, says Moira Cullen, VP global beverage design, PepsiCo.
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