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PepsiCo adds Gatorade-level electrolytes to Propel water
2015-04-11 19:37:22| Beverages - Topix.net
The PepsiCo fitness water brand aims to prove that its latest bottled water is more than just, well, bottled water. Propel, essentially a little sister brand to sports drink giant Gatorade, has seen sales decline as other brands use heavy doses of advertising - Jennifer Aniston for Coca-Cola's Glaceau Smartwater comes to mind - to win over the target audience of exercise enthusiasts.
Tags: water
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Category:Food and Related Products
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