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PepsiCo rolls out 'PepsiMoji' campaign, as packaging gets more creative and personal

2016-03-16 01:15:34| Beverages - Topix.net

PepsiCo is expanding its 'PepsiMoji' campaign across more than 100 markets this year, championing the use of a 'universal language system' to engage with consumers worldwide. The PepsiMoji designs are emojis which draw on the blue, red and white colors associated with the brand, as well as the circular shape of the Pepsi icon.

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