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Pernod Ricard CMO Martin Riley on innovation, Brazil and being unafraid to fail

2014-01-29 15:54:47| Beverages - Topix.net

Martin Riley, the chief marketing officer of Pernod Ricard and president of the World Federation of Advertisers, took time out from the company's Innovation Day yesterday to speak to Marketing about his company's innovation strategy and his thoughts on brand-building in a decentralised business.

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