je.st
news
Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul
2020-01-10 15:00:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is targetting a younger legal-drinking-age demographic with a redesign of its Powers Irish Whiskey brand.
Tags: generation
powers
irish
whiskey
Category:Food and Related Products