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Home › Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul

 

Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul

2020-01-10 15:00:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is targetting a younger legal-drinking-age demographic with a redesign of its Powers Irish Whiskey brand.

Tags: generation powers irish whiskey

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