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Pernod Ricard launches first corporate campaign, promotes 'conviviality' - video

2019-02-01 11:19:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has used its debut corporate campaign to defend the concept of 'conviviality', as research shows consumers are less likely to meet with friends face-to-face in the digital age.

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