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Perrigo Launches First-Ever Industry Marketing Campaign For Store Brand OTC Medications

2013-05-13 23:11:33| Biotech - Topix.net

Perrigo Co. announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter medications sold at leading retailers - also known as "store brand" OTCs.

Tags: store marketing industry brand

Category:Biotechnology and Pharmaceuticals

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