JLG dealer Location Blais painted a JLG 450AJ articulating boom lift pink to raise breast cancer awareness. Standing beside the lift are, from left to right, Christina Bolduc, Denise Racette, breast cancer patient and mother of Serge Blais, Serge Blais, Jr., Location Blais owner, Marc Blais, Location Blais president and general manager, and Olivier Gauthier, development officer with the Canadian Cancer Society's Quebec Division.