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Polk Study: Chat Translates to Automotive Purchase

2013-01-22 21:53:42| AutomotiveDigest.com - Automotive Industry News

One in three chat users bought a vehicle after having an online conversation with a dealer, according to a new study conducted by Polk and commissioned by Contact At Once! Polk analyzed 10,000 Contact At Once! chat transcripts in which consumers volunteered personally identifiable information, such as full name or drivers license number. They then matched these individuals to households with vehicle sales and registration data over a 60-day period to understand any connections between the chat conversation and purchase behavior. Cars.com is very pleased with the results of the Polk study, which can be read here, and wants to make the information uncovered by the analysts on the success of attracting buyers with chat available to all dealers.

Tags: study chat purchase automotive

Category:Automotive

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