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'Poof!' CCE's Powerade Energy is gone...like Keyser Soze in The Usual Suspects

2013-07-29 22:25:37| Beverages - Topix.net

Coca-Cola Enterprises has quietly withdrawn Powerade Energy, which took it took two years to develop, from sale in Britain and one industry source tells us he thinks the launch was 'foolish beyond belief' The drink was launched with a fanfare in April 2011, and Stuart Agates, Head of Energy, CCE, said the drink - with glucose, B vitamins and ... (more)

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