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› "Powers is the sleeping giant of Irish whiskey" - Interview - Irish Distillers global marketing director Brendan Buckley
"Powers is the sleeping giant of Irish whiskey" - Interview - Irish Distillers global marketing director Brendan Buckley
2020-02-11 15:33:00| Daily beverage news and comment - from just-drinks.com
Brendan Buckley is the global marketing director for Pernod Ricard's Irish Distillers unit, owner of the Jameson whiskey brand. As Irish whiskey continues to grow in popularity outside of its core US market, just-drinks spoke to Buckley about raising awareness of Irish Distillers' other brands. He also talked about the recent success of rival whiskey Proper No. 12, fronted by mixed martial arts star Conor McGregor, as well as moves to ramp up Jameson's ecommerce footprint.
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