Home "Powers is the sleeping giant of Irish whiskey" - Interview - Irish Distillers global marketing director Brendan Buckley
 

Keywords :   


"Powers is the sleeping giant of Irish whiskey" - Interview - Irish Distillers global marketing director Brendan Buckley

2020-02-11 15:33:00| Daily beverage news and comment - from just-drinks.com

Brendan Buckley is the global marketing director for Pernod Ricard's Irish Distillers unit, owner of the Jameson whiskey brand. As Irish whiskey continues to grow in popularity outside of its core US market, just-drinks spoke to Buckley about raising awareness of Irish Distillers' other brands. He also talked about the recent success of rival whiskey Proper No. 12, fronted by mixed martial arts star Conor McGregor, as well as moves to ramp up Jameson's ecommerce footprint. [ more ]

Tags: global marketing director interview

Category:Food and Related Products

Latest from this category

All news

»
18.03Pilot Chemical Names Graeme Biggin VP of Growth and Innovation
18.03Yoga mats and VR headsets added to inflation basket
18.03EverGen Subsidiary Fraser Valley Biogas Reaches Property Deal
18.03Pharmacies prepare to cut opening hours in funding protest
18.03Ally Waste Wins 2025 NAA Top Employers Award
18.03The Matrix film producer files for bankruptcy
18.03Cameras in the calving lot and barn: tools and toys
18.03Subsea fibre cables can 'listen out' for sabotage
More »