(Telecompaper) Pride Wireless, the first lesbian, gay, bisexual, transgender, queer (LGBTQ) mobile services provider to launch in the US, started services on 11 October, the National Coming Out Day. The company marched on that day in the 45th Annual Atlanta Pride Parade to show its pride and officially "flip the switch" to begin its service for new subscribers, announced Patrick Adams, founder and CEO of PRIDE Wireless. The company was founded for LGBTQ people, their friends, family and others who want to switch to a wireless company that advocates for and commits to a 'giveback' programme benefiting the LGBTQ community. Pride Wireless operates on the same 4G/LTE networks as major providers, and promises "fabulous" customer support and competitive pricing. The company's flexible family plan will allow subscribers to create their own "family of choice," providing savings for all types of LGBTQ families. Through the Pride Wireless giveback plan, subscribers will be able to go online and choose a non-profit organisation from a broad list that support LGBTQ health, safety and equality. The chosen organisation will receive an initial USD 10, then 2.5 percent of the subscriber's monthly service plan fee thereafter.