PMA announced that several noted speakers will participate in the Executive Development Academy. During 2-day boot camp, taking place November 9–11, 2015, author and esteemed speaker Patrick Schwerdtfeger will discuss "Monetizing Big Data: Implications for Innovation and Creativity." Colleen Kettenhofen, an international workplace employee management expert, corporate speaker, public speaking coach, and career turnaround specialist, will discuss "Magic Wands for Managing Difficult Employees."