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Proposed Standard to cover issues in hedonic product testing.

2014-12-26 14:30:40| Industrial Newsroom - All News for Today

Proposed standard, ASTM WK22268, Guide for Two-Sample Acceptance and Preference Testing with Consumers, will be the first standard guide to cover issues considered in hedonic product testing. Standard will cover how to establish product’s hedonic status based on sensory attributes alone, rather than brand, positioning, imagery, or other non-sensory aspects. It will be used by people who conduct product testing on food as well as other consumer packaged products.

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Category:Industrial Goods and Services

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