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Pulling off a packaging redesign: learning from Innocent and Tropicana

2013-05-13 01:00:00| Packaging Gateway

Brands are refreshing their designs more than ever before, but in today's market very few actually pull it off. Gina Baksa looks at packaging re-designs that have worked and finds out how to avoid the pitfalls of a failed campaign.

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Category:Industrial Goods and Services

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