FRESNO, Calif. - As part of the new Pump to Root initiative, PureSense has launched a series of new products, services and video support materials to help growers get more value out of their irrigation and overall farming operation. "We recognize the struggle that our growers are facing in light of the ongoing drought in the West. The new PureSense products focus on improving growers' ability to manage irrigation operation and to deal with limited water supply," says Michelle Frey, Senior VP ...This story is related to the following:Agricultural and Farming ProductsTest and Measuring InstrumentsWeb-Based Software | Agricultural Software | Moisture Sensors | Water Quality Monitors