New design, TV and web ads communicate realtor.com?? stands for what's 'real' in real estate, underscore firepower being brought by service's operators Move, Inc. and News Corp , a leading provider of online real estate services operated by News Corp [Nasdaq: NWS, NWSA] subsidiary Move, Inc., stepped out emphatically today with the introduction of a new graphic identity and national advertising campaign that position the brand as the best and truest provider of real estate information and services for buyers, sellers and renters of properties in the U.S. in keynote remarks to more than 2,000 industry leaders and real estate professionals gathered for the 2015 Realtors Legislative Meetings & Trade Expo.