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Recipe for Higher Sales: Add Cinnamon and Fiber

2014-07-12 07:14:51| Agriculture - Topix.net

The Minneapolis-based company is doing things like adding more cinnamon to its Cinnamon Toast Crunch cereal and rolling out fiber-packed "better for you" cookies to boost the performance of its brands, which include Pillsbury dough, Betty Crocker baking mixes and Progresso soups.

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