In a move to jump ahead of other PaaS (platform as a service) providers in the enterprise space, Red Hat will augment its OpenShift offering with a suite of middleware to ease the process of deploying cloud-based applications. "The needs of a traditional enterprise developer go beyond what a person writing a simple Web app needs," said Jim Whitehurst, CEO of Red Hat. "They need orchestration, mediation, messaging, integration. No PaaS offers all those services today. We have those technologies in our JBoss portfolio."