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'Reduce drinks packs, not price, and target the bottom of the pyramid'
2015-03-12 17:26:09| Beverages - Topix.net
Beverage brands must appreciate how perceived packaging wisdom in a mature market may be inappropriate if it is applied in emerging markets like India. Marketeers also need to accept that national markets can vary wildly in their own consumption patterns largely due to the disparity of wealth inside the borders of a number of Asian countries, says James Maddock, Euromonitor International's packaging analyst.
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Category:Food and Related Products