Craft soda-maker Reed's Inc. is developing a fountain program to expand its presence in fast casual restaurants following recent announcements by prominent chains to drop undesirable ingredients from their menu offerings, company executives acknowledged. "The big established paradigm that we grew up with of the fast food restaurant and the high tech sodas, that paradigm is shifting," Christopher Reed, CEO and president of Reed's told investment analysts May 11 during the firm's first quarter earnings call.