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Research in Focus - Race to Innovate Blurs Drinks Category Lines

2014-10-15 13:09:00| Daily beverage news and comment - from just-drinks.com

The increasingly fast-paced rise and fall of trends is having a major impact on the global drinks market. Consumers have begun not only to expect, but also demand, the continued innovation of categories and products, according to the IWSR's Global Trends Report 2014.

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