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Research in Focus - Vodka and the Flavour Fatigue

2014-02-03 17:48:00| Daily beverage news and comment - from just-drinks.com

The flavoured vodka category has been a growth engine of the spirits sector for some time, but new research from just-drinks suggests that the sub-category no longer represents the easy route to growth or the obvious 'go to' option for new product development that it did a few years ago.

Tags: the research focus fatigue

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