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Research in Focus - White Spirits: Grey Prospects & Golden Opportunities

2013-05-27 04:37:00| Daily beverage news and comment - from just-drinks.com

The white spirits category is merely an arbitrary pooling together of subsectors sharing some commonalities and more than a few major differences on the basis of the drinks' primary colours. Euromonitor International's latest global report 'White Spirits: Grey Prospects and Golden Opportunities' offers insights on this most ubiquitous of major alcoholic drinks segments. Senior analyst Spiros Malandrakis provides a brief glimpse of some of the key findings.

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