I mean really, how fun does a test drive truly sound? Chances are the new vehicle will drive much like what they may be driving now, something they have recently rented or borrowed from a friend. With that being said, lets re-think the way we attract customers into our showroom or address why they have come in the first place.
Consider this: most customers new cell phone selection is very similar to their car shopping process. The itch takes hold and top choices are narrowed down. We ask our peers for advice via social media sites, read reviews and naturally hit YouTube to see the device in action.
Tiea Roper, who writes for the Kain Automotive Idea Exchange, wants dealers to take advantage of a tool that worked for dealers for decades handing potential buyers the keys and letting them take a test drive.The Article Rethinking the Invitation in for a Test Drive appeared first on Automotive Digest.