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Ryanair raises profit forecast after surge in passenger numbers
2014-12-04 12:25:51| Airlines - Topix.net
Since a pledge last year by outspoken Chief Executive Michael O'Leary to stop "unnecessarily pissing people off," Ryanair has slashed penalty charges such as for excess baggage and not having a boarding pass, overhauled its web site, tripled its marketing budget and launched business class fares. It attributed the stronger than expected initial winter performance to the newfound focus on customer service, a stronger forward booking strategy and substantial fare and unit cost advantages over other European airlines.
Tags: numbers
profit
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passenger
Category:Transportation and Logistics