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SDL looks to battle Oracle, Salesforce.com in 'customer experience'

2014-01-27 20:22:12| InfoWorld: Top News

Customer experience has emerged as one of the enterprise software industry's hotter segments of late, as companies try to run marketing, sales and support across both traditional and digital channels. While Salesforce.com, Oracle, and other large vendors have generated headlines for their moves into customer experience, SDL is hoping to present itself as an independent alternative with a newly launched product suite.

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