In the last few years, Google has emphasized quality editorial content as a means of boosting your search engine rankings. Now its suggesting that the way forward isnt just what you wrote, but who wrote it.
In January, Pando Daily ran an excellent article by Erin Griffith entitled "How Google Author Rank could change content marketing and journalism". In the article, Griffith writes Now Google is verifying individual writers through its social network, Google+ with something called Author Rank Bylined stories rank higher, and they get more real estate. Most importantly, they return clickthrough rates that are 40 percent greater than normal, according to Greg Boser, President of SEO agency BlueGlass."
Craig Fitzgerald, Editorial Director for IMN, wants dealers to have a heads-up on the direction Google is heading in the next 5-7 years so that dealerships can do what is needed to maintain a high search-engine ranking when setting up their websites. [Read more]The Article SEO and Anonymous Content: The Importance of Authorship in Search Engine Ranking appeared first on Automotive Digest.