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SKIPPYA Peanut Butter Launches SKIPPYA Yippeea Marketing Campaign

2014-09-22 16:29:19| Food - Topix.net

Today, the makers of the SKIPPYA brand are launching a new multi-faceted regional ad campaign, the brand's first in more than five years and the very first under Hormel Foods ownership. After undergoing global positioning research for the SKIPPYA brand, Hormel Foods discovered that consumers across the world believe peanut butter is one thing: simple fun.

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