In its "Plastics Market Watch: Healthcare & Medical Devices" report, SPI discusses advances in plastics that enabled said material to displace traditional medical devices made of other substances. Report uses healthcare's dependency on plastics and draws on multi-generational marketing expert Ken Gronbach's work to explain future market and its driving population. "The growth of the medical device market is almost synonymous with rising demand for plastics,” said SPI's William R. Carteaux.