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SVOD gaining perceptual parity with legacy Pay-TV

2017-07-12 19:30:59| Digital TV News

If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDGs 7th annual Benchmarking the Connected Consumer study.

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