This is typically the time of year when business is slow, sales are down and youre looking carefully at your expenses, considering what costs you can cut. Unfortunately, advertising and marketing expenditures often end up on the chopping block, even though those are the items you can least afford to cut when sales dwindle.
In fact, I would argue that youd be better off spending more on advertising during the slower months.
Greg Sands, who owns and operates more than 30 auto repair shops in four states and serves as founder and CEO of Mudlick Mail, tells dealers why they should take advantage of the slow winter months to enhance their advertising campaign that will bring in both current and future business. The Article Sales Slow? Advertise Fast appeared first on Automotive Digest.